But first, a quick suggestion for those doing Amazon keyword research: You can see Amazon search volume data for 152 million keywords in Ahrefs’ Keywords Explorer. Are you curious as to which products get the most searches on Amazon? At this stage, we're trying to build out a list that's as comprehensive as possible of keywords that describe the product. In this case, we're already able to expand the initial seed list with keywords that specify the length (i.e., iPhone charger 10 ft) and type (i.e., iPhone charger block). Many user behaviors are the same across different search engines. Getting started doesn‘t have to be complicated. Keywords are key to ranking your products. Hopefully this article has demonstrated my amazon keyword strategy in a pretty transparent way, after all that’s why we started ebusiness boss. Is Amazon catching up with Netflix? Furthermore, “switch” is at #14 with ~1.23M monthly searches. Open up Excel, Google Sheets, or any text editor and note down the main keywords you'd expect someone to type when searching for the product you're carrying out keyword research for. I also read that people use Amazon six to seven times more often than Google when searching for a product to buy . With Keyword Scout, you can instantly generate thousands of high-converting, top ranking keywords to get your product noticed on Amazon. Providing a high-level view of strategy to the specific element applications, you will come away with a breadth of knowledge that will be sure to take your Amazon sales to the next level. Here you'll find all of the keywords that the page ranks for on Google. Or at least lacking the strength for optimal performance. With the holiday season in full swing, we thought it would be a good idea to get some tips that could help our community out. What can the SellerApp Amazon Keyword Tool do for you? However, to maximize the keywords that you find, you need to go further than just entering your main keywords from your initial seed list. Amazon Keyword Search tool helps you understand the best keywords to use in your listing by giving adequate data for making this decision. Check out our guide to Amazon SEO Strategy and Search Term Optimization. Find out about Amazon‘s FBA program, Fulfillment By Amazon, and learn how to see if FBM, Fulfillment By Merchant is better for you. Look for the 'offer' tab and navigate to 'Keywords.'. Robyn gave us a ton of information Amazon sellers can use. This strategy utilizes automatic and manual Sponsored product campaigns. Take Keywords Explorer for a spin with a 7‑day trial for $7. It's widely regarded that the priority order of importance for keyword usage on Amazon is: Product Title＞ 'About this Item' Bullet Points＞ Hidden Keywords / Search Terms＞ Product Description. We can break Amazon keywords down into three areas of implementation: Knowing how to use keywords on Amazon can help focus your research and ensure you’re using them to drive targeted traffic that’s going to convert into sales, further increasing your products' visibility. If you’re an Amazon seller who’s just getting started and don’t have a ton of money to invest … Hidden keywords are terms returned by Amazon after, for example, a sponsored product ad shows for an item, the ad is clicked on, and the product is purchased. Sort through relevant terms and use any that you hadn't already found for your Amazon listing. With this in mind, it makes sense to use the same tool(s) that you'd use when doing keyword research for your website to find the terms to optimize your Amazon listing. By combining the insights from different sources, you’re able to cover all bases and get a detailed picture of how people are searching for your products, and optimizing your listings accordingly. “We consider this the best approach. But it looks as though most people prefer to do their reading on electronic devices these days as there are~582,000 searches for “kindle.”. Once you’ve identified your top keywords (high number of clicks, order numbers, product sales), the next step is to build out your Manual Campaigns by adding the SKU(s) to bid on each keyword. Whether you are an Amazon affiliate or Amazon FBA seller , Keyword … There’s big money on Amazon, and every smart ecommerce marketer needs to be thinking one step ahead of the competition to make it work as another revenue-driving channel. So, there's a distinct need to get your keyword research right. Given that sales and conversions are a key ranking factor for the A9 algorithm, it's important not to lose sight of the end goal: to encourage an 'add to cart.'. The keywords picked up are profitable keyword opportunities with high conversion rates and low advertising cost of sale (ACoS). Start working through every possible variation of your keyword plus each letter of the alphabet to discover new keyword ideas. Head of Content @ Ahrefs (or, in plain English, I'm the guy responsible for ensuring that every blog post we publish is EPIC). If you’re not yet using the channel to drive additional revenue, it’s an area that you should focus your efforts on sooner rather than later. Take a look at the title of pretty much any product that's ranking on Amazon, and the one thing that stands out is that they're almost always keyword stuffed. Enter a broad description of your product into Ahrefs' Amazon Keyword Tool and check one of the five keyword ideas reports to see the most popular related search terms. To give a working example, let's assume you're about to start selling iPhone chargers on Amazon. Include the Top 10 and highest Ranked Amazon keywords in your Amazon listing title and generate more search traffic.. 18 International Amazon Marketplaces Then click on the top three books that show up for that search. Do you want to know the number of searches for a specific query on Amazon? Amazon also uses your keywords, duh, to return search results. Next, go to their Amazon Best Seller Rank (ABSR), copy, and paste it into my Kindle Calculator. Keywords are key to ranking your products. 4.7K searches. At least not when it comes to product searches. So the second use of keywords is to get your book shown in front of those … Amazon Subscription Boxes Top subscription boxes – right to your door: PillPack Pharmacy Simplified: Amazon Renewed Like-new products you can trust: Amazon Second Chance Pass it on, trade it in, give it a … ORGANIC KEYWORD MANAGEMENT FOR AMAZON LISTING OPTIMIZATION. Amazon advertising is the best way to get ahead of your competitors by bringing traffic to your product page. In seconds, you can gain an insight into how Amazon users are searching. If you’re an ecommerce marketer, Amazon should be seen as a big deal and a key part of your growth strategy in 2021. Find the top 100 most popular items in Amazon Best Sellers. So much so, that 50% of searches are for gadgets. Phew!! It is not a pen with your logo scrawled on it. It can help you understand the priority of different keywords and figure out which are primary keywords and long-tail variations that you need to include in your descriptions but don't need to worry about including as prominently. Amazon Keywords Explained. Viral Launch offers a suite of Amazon tools. To build out a seed list of keywords, you could expect to note down things like: Don't worry about search volumes or the specific keywords at this stage; it's all about pulling a list of starting points together that you can use to begin your research. Experienced marketers know their competitors inside and out, and they know that there is always somewhere to dig deeper. Top 100 Amazon searches (Worldwide): the same data but with searches from outside of the United States (and with global search volumes). And that’s it! Now let’s see the most popular Amazon searches in the US compared to the rest of the World. Scope offers a full-featured keyword tool … Just be sure to select 'exact URL' to make sure you're only returning keyword rankings for this page. How to Avoid Amazon Listing Keyword Stuffing. It also looks like Bellroy is popular in Japan, Germany, the UK, Canada, and Australia. Before we take a look at several proven tactics for Amazon keyword research, let’s look at where you’ll be placing keywords on your product listings and the type of keywords you’ll need to find. ☆Top 10 Amazon Keywords. While it's common for shoppers to skim product titles (especially when they're often making click decisions based on the image or price), you'll want to focus more on conversion-led descriptions here. Optimize product listings for top keywords, monitor product listing rankings, track keyword rank over time and track how content updates affect keyword rankings. Before we take a look at several proven tactics for Amazon keyword research, let’s look at where you’ll be placing keywords on your product listings and the type of keywords you’ll need to find. As we stated earlier, the goal is to find relevant keywords that you should be optimizing your products for on Amazon. That’s no doubt down to Apple (and other phone manufacturers) removing headphone jacks in recent years. The process involves choosing a focus keyword or long tail keywords to attract your target customers and also to boost up your ranking on Amazon.. While the search volumes relate to Google, not Amazon, these can help give at least some level of insight around the popularity of the search query. In this guide, we‘ll take you through what branded content is and how to do it right to gain a following. When it comes to learning about selling on Amazon, there is one expert I think of, Robyn Johnson. You can also head to sites other than Amazon to do extra keyword research and get ideas for covers. While no one is recommending that you focus all of your efforts here, a true multi-channel strategy is a smart one that will undoubtedly put you ahead of most of your competitors who are still trading primarily via their own website. Take a look and see if it can help you! Learn how to assign user rights, to design your storefront, add Source Tags and use Store Insights to track internal and external marketing campaign efforts. With the SellerApp advertising feature, you can harvest the top-performing keywords and search terms in your campaigns. Head to the tool and enter a keyword, and hit 'search.'. To find out if a kindle keyword is making money, first, do a search for that keyword in Amazon. Let’s see how many people search for “bellroy” each month in the US. That’s only ~56,000 higher than the US-only volume, meaning that 90.25% of searches for “toilet paper” come from the US. The Kindle isn’t the only one of Amazon’s branded devices that’s popular either—their Fire Stick and Echo products get hundreds of thousands of combined monthly searches. Given that we're looking to discover the keywords helping products to rank organically, it makes sense to skip straight to these listings. Eg: toys, cars. In the example above, we can clearly see the product primarily targets 'wireless charger' but then includes variants for the different phone and device models. Just because a consumer starts their search on Amazon rather than Google, it doesn't mean the searches they run are wildly different. Include the Top 10 and highest Ranked Amazon keywords in your Amazon listing title and generate more search traffic.. 18 International Amazon Marketplaces This is the next tool I have for you. In this guide, we’re going to talk you through the different ways to do Amazon keyword research and understand how to use keywords on the platform. “Keyword stuffing” is the practice of loading keywords into a web page in an attempt to manipulate the search engine and gain a higher rank for more searches. To do this, you’ll want to combine insights from Amazon itself (think of this as competitor research), Google SERPs, and the Semrush Keyword Magic Tool. RedBubble. Amazon Keywords Explained. Evan Facinger breaks down some advanced strategies on how to improve product ranking with Amazon Advertising. Now that you know how to use keywords on Amazon, it’s time to learn the different approaches to finding them. Search the keyword you entered and scroll down past the sponsored results. You can create a custom Brand Storefront with images, text, product links and even video to protect your brand and increase sales. Today is your lucky day. What you see here is the exact way Amazon users are searching, so be sure to prioritize this method. You do not yet have functionality for Amazon UK. Thank you so much for your help and for taking the time to hold the call with me last week. While Amazon's search bar and product listings can help you find the bulk of keywords that your potential customers are using, you can turn to Google and Semrush to help you find more. Then, analyze the listings to try and find further ideas. Keywords are key to ranking your products. To make your book easier to find on Amazon, you need keywords that accurately portray your book's content and reflect the words customers will use when they search. Product reviews also feature prominently as a ranking factor. On Amazon, that’s the A9 algorithm, and this is what ranks products on the retailer results pages. That’s a lot of people with great taste in wallets! The Semrush Keyword Magic Tool is perfect for Amazon keyword optimization. Jungle Scout. Top 100 Amazon Product Searches in the U.S. Out of the top 100 product searches on Amazon, over half are for electronics. Stacey Thompson, Amazon Private Label Seller Learn how to analyze competitors‘ digital marketing strategies for SEO, PPC, social media, content, and more using Semrush tools, and get insights to optimize your online campaigns. This leads me to a two-fold question: 1. If it is an Art Deco piece of jewellery or a ‘steampunk’ piece of art, this is what you can state here. Shows estimated monthly search traffic to this article according to Ahrefs data. Perhaps Amazon hasn’t yet made the push into this market outside the US? In this post, I’m going to share the following new pieces of data with you: But first, a quick suggestion for those doing Amazon keyword research: You can see Amazon search volume data for 152 million keywords in Ahrefs’ Keywords Explorer. They're not visible to consumers, hence why they're often called hidden keywords, but are an important ranking factor. Just look out for those marked with a sponsored label. For Google and other search engines, you need to begin by building out a seed list of keywords when carrying out keyword research for Google. Using Keywords on Amazon Product Pages (About This Item and Descriptions), Amazon Hidden Keywords and Search Terms in Seller Central, Use Amazon's Search Bar for Keyword Suggestions, Amazon SEO Strategy and Search Term Optimization, Why You Need Branded Content (and How To Get It Right), How To Do Competitor Analysis and Improve Your Digital Marketing Strategy with Semrush, 6 Competitor Insights You Can Get in 30 Minutes, The API: What It Is and How It boosts Your business, Amazon Listing Optimization: How To Increase Sales on Amazon, Weekly Wisdom with Evan Facinger: How To Maximize Profitability with the Amazon FBA Calculator, Weekly Wisdom with Evan Facinger: Improve Product Ranking with Amazon Advertising, Holiday Tips for Amazon Sellers: An Interview with Robyn Johnson, What Is Amazon PPC? The keywords picked up are profitable keyword opportunities with high conversion rates and low advertising cost of sale (ACoS). Go to Ahrefs’ Keywords Explorer, enter a query and select Amazon as your search engine. Want to learn more about Amazon’s A9 algorithm? This calculator will convert the ABSR of a book or kindle into estimated sales that day. “We consider this the best approach. I also read that people use Amazon six to seven times more often than Google when searching for a product to buy . Your Amazon PPC journey starts with the launch plan outlined in this article. Discover the best in Best Sellers. Editor, SEO strategist, and writer. If you want to understand the principles of Amazon listing optimization and how to increase sales on Amazon this article will give you the strategies and best practices to help your listings be successful. It makes sense to start your keyword research directly on Amazon. While this does mean that products that have already landed lots of sales end up getting a lot more, you need to make sure you’re considering the way you optimize for conversions as well as clicks when putting together your listings. In incognito mode again, search for your keywords on Amazon, and check out the top three books that result from each of your searches (below the sponsored results). Right away, you can see that searches for gadgets dominate this list—laptops, bluetooth speakers, smartwatches, SSDs, gaming controllers and so on. : A Complete Beginners Guide to Optimization, Amazon Storefronts — Protect Your Brand and Increase Sales. Specifically, we’ll be looking at: Before we dive deep into how to do Amazon keyword research, we'll help you better understand the algorithm that you’re optimizing for. The main aim was to show you how to find competitors keywords on amazon but on top of this we still want to share as much useful information as possible. For example, although “toilet paper” does still make it into the top 100 Worldwide searches (#52), you’ll notice that the search volume is ~575,000. Amazon is still an untapped opportunity for many ecommerce businesses, despite its continued growth over the last few years. You'll want to place your main keywords at the start of your product title while including all of the main variants that people are searching for. Other than that, there are lots of searches for everyday essentials and other “basic” items: Oh, and one non-physical product made it to the list too: “prime video” (~272,000 monthly searches). Using one of the reports on the left-hand menu, it’s possible to dig deeper and see the other queries people are making on Amazon in relation to this topic. To find out if a kindle keyword is making money, first, do a search for that keyword in Amazon. How to enter keywords in listing? Given that we have nearly 100 million keywords in our US Amazon database alone, this usually results in hundreds or thousands of keyword … What is their Amazon Best Seller Rank? Take a look at the product titles to discover keywords being used by the listings showing first, adding to your list of keywords. So the second use of keywords is to get your book shown in front of those … Learn more about Amazon SEO. That means you’re missing out on the chance to drive growth. Here are the top iPhone searches (and their respective volumes): Interestingly, while there are hundreds of thousands of searches for older models like the iPhone 7 and 8 around the world, these phones didn’t even make it to the top 100 searches in the US. The actual search traffic (as reported in Google Analytics) is usually 3-5 times bigger. Did you know that 63% of retail consumers start their product search on Amazon? Here's an example of a listing for phone cases: The algorithm uses keywords to determine which products offer the best results for any given search query. That would be branded ‘stuff.‘ Branded Content is a message that resonates with your target audience. Semrush also has another tool, Sellerly, which is an Amazon marketing tool that allows sellers to monitor products, perform slit testing, and much more. This calculator will convert the ABSR of a book or kindle into estimated sales that day. You must ensure you're not missing opportunities to get in front of those using the ecommerce giant to shop for products just like yours. That can be a good indication of how many sales the ebook is making. There are also lots of searches for other non-Apple smartphones on this list whereas there were no such searches on the US list. However, one of the noticeable differences with the US data is the comparable lack of searches for everyday essentials (toilet paper, paper towels, etc.). Amazon considers the product making the most sales as the most relevant one and places it on the top of the search results for the keyword. Top 10 Amazon Keywords are the most popular search terms relative to the other keyword suggestions found. You may be surprised by how often Amazon keywords are weak. Adopt a mindset of being wherever your next potential customer is, and for most businesses selling online, that’s going to include Amazon. We can see here that the first two listings are clearly marked as being sponsored. Scope. The Nintendo Switch tops the list with 1.26M monthly searches, followed by the PS4 with ~454,000. Looks like a lot of people want to buy the note sleeve! To what extent do you think US Amazon keywords map across to Amazon UK, in terms of searcher per month and competitiveness? Maybe. Either way, one thing is for sure: Amazon is genuinely an everything store. Increase your Amazon product visibility. Speaking of iPhone accessories, there are ~550,000 monthly searches for “Bluetooth headphones,” which makes it the 14th most popular product search on our list. Before we get into the five simple changes you can make so as to get your book to the top of a search result on Amazon, you need to know which keywords you want to aim for. Branded content is content that speaks the values and the vision of your company. Amazon has extremely strict standards for their Kindle Direct Publishing platform, they are much more strict than they are to traditional publishers with direct accounts, so it can be really hard for a person to tell which keywords or concepts are banned.