Assuming you have 25 products and you’re using the Debut theme, this is how you would display all products on your homepage: 1. Nearly 95% of shoppers read reviews before making a purchase, and surveys have consistently shown that customers trust reviews more than descriptions provided by the store or manufacturer. Stars and quick blurbs are enough to sell a pair of socks, but probably fall short if you’re asking a customer to make a larger investment (e.g. If you’re looking for more contact page examples, then I suggest reading 30 of the Best ‘Contact Us’ Pages You’ll Want to Copy by HubSpot. Info. Another great tip that I want to give you is to look at other Shopify stores to see what they are doing with their homepage. Our Shopify experts build product pages on Shopify that will enhance your store at the most affordable cost. From Shopify: You can add form fields to a product page to collect this customization information from customers. If your product is endorsed or given a reputable seal of approval, letting visitors know with a badge or seal can be a shortcut to establishing social proof. Another great thing that you can do with AfterShip is that you can create a branded tracking page. Luxy Hair’s products directly affect their customer’s appearance, so to establish trust they liberally showcase their transformation stories and each customer’s candid experiences with the product. The more effort you put into your product pages, the more interested shoppers will be in both your products… In this article, you will learn all the different kinds of pages that you can include in your store. To keep buyers focused on the product they’re already viewing, display a healthy amount of additional products, without overcrowding the space that you have. Access our free, curated list of high-impact articles below. Welcome back. Tap to unmute. Showing product recommendations with the Product Recommendations API section response Locate the code to edit in your theme. The product page layout is fixed. Include your swatch.liquid snippet where you want to insert a swatch. If you sell a product that’s intrinsically tied to a personal outcome, like clearer skin or a better golf swing, testimonials will become a critical part of your marketing toolkit. Here you can edit the title and add your story: Look professional and help customers connect with your business, Find a domain, explore stock images, and amplify your brand, Use Shopify’s powerful features to start selling, Sell at retail locations, pop-ups, and beyond, Transform an existing website or blog into an online store, Provide fast, smooth checkout experiences, Reach millions of shoppers and boost sales. 13 Shopify Alternatives for Your Dropshipping Store (Ecommerce Platforms). This Shopify store makes sure that their products fit the needs of modern, fashion-conscious women to provide them the support and comfort that they require. Go to Online store and click Themes. Did you know all of these standard pages? Yes, a homepage isn’t the most important thing at the beginning, because most people will see your product or landing pages, right? 10 Standard Pages You Could Include on a Shopify Store. Get free online marketing tips and resources delivered directly to your inbox. So take a look at their theme documents on how to change the homepage and what options you have. You now got an about page on your Shopify store: Guess what most customers that contact you have in common? With our customized Shopify product pages service, our experts will help you make your users experience more memorable. In the meantime, start building your store with a free 14-day trial of Shopify. Take, for example, Treasure Fan below: The Shopify app that I suggest you use for this is called AfterShip. Did you know how important these standard pages were for your store? That article will explain everything to you about what dropshipping is and why people start dropshipping stores. Navigate to the “Products” tab and create a new item, adding a title, description, price, and several variants. The solution? You can add new sections, move the order of the sections, or remove any sections that you don’t want. Shopify has everything you need to sell online, on social media, or in person. Your product page is where the majority of your customers finally make the decision to either buy your product or leave your store. Do You Need a Paid Dropshipping Theme? You can see it in action on the dropshipping store Inspire Uplift: Having a collection page isn’t necessary, but it could be great for you got a lot of different products and want a way to organize them. Start a business selling in-demand products, Find a niche or business idea and get started, Practical steps for starting a business from scratch, Everything you need to know about selling t-shirts, Sell customized products without holding inventory, Learn about the dropshipping industry and how it works, Get inspired and launch your own business. Shopping. Even if your visitors don’t use live chat, just seeing that it’s available can give them that added peace of mind. In theory, product pages are simple. If they're poorly presented or unstructured, you could risk frustrating your customers and leaving a lot of money on the table. Product details. This is another optional one, but it’s a great option if you’re getting a lot of questions regarding the topic ‘Where is my order?’. One more thing, if you’re interested in learning where you should place your FAQ page, your footer menu, your main menu at the top, or both? 12 Reasons Why Most People Fail With Dropshipping | Beat Them! If you’re interested now in adding a review page to your Shopify store, then you’re in luck! For example, shipping costs, shipping time, and you could even add something about import duties & taxes. What do you think someone lands on a beautiful product page and clicks through your homepage and it’s… ugly? This means live chat can require manual work, and is often best to use during high-traffic periods (to close more sales) or on specific product pages, such as pricier bundles that generate higher than average order values. You can click here if you want to learn what kind of questions you can answer in a FAQ page. Don't lose this rank by creating a whole new product page. Another way to assuage customer concerns is to display rock-solid guarantees. Are you wondering what dropshipping is? You want to give your ideal customer the right amount of information to help them buy the product they want, and convince them that buying this product is going to work out for them.As Rosara Joseph, Content Strategist at VentureWeb puts it,“The paramount goal for your product pages should be to For example, you can create an alternate product template that has no add to cart button, and apply it only to products that are not for sale. You got two options here; either use the template from Shopify (don’t forget to check if everything is filled in correctly), or you can create a custom one yourself. It seems obvious, but in your pursuit of an “optimized” product page make sure you don’t accidentally drown out the most important element: your add to cart button. (+ 8 Examples). Look, if you don’t have any way for people to contact you at your store, then there is a chance that people will leave your store. Here you will answer the most important questions like how long order processing takes. Since customer reviews are such a commonly-used approach, look for ways to catch your customer’s attention or add to the social proof reviews naturally provide. Learn everything about dropshipping for beginners and beyond - for FREE! Greats, a footwear company from Brooklyn, often has limited edition sneakers available in special prints or made in collaboration with other designers. Of course, there are other ways to do customer service, for example, by having a live chat on your store. By using our website, you agree to our privacy policy and our cookie policy . It has a chance to rank on search engines (like Google) when people search for “your store name” + reviews. Buying should be easy, which means your call to action should be impossible to miss, without being gaudy or clashing with your design. Your store will show customized products as independent items in the cart. You now got a basic contact page on your Shopify store: Much better than just an email address, right? Show All Products on Your Shopify Homepage. Product Page Tune-Up: 9 Timeless Ways to Increase Conversions, Complement your photography with videos or GIFs, Showcase reviews and personal testimonials, Prominently display social proof and guarantees, Don’t leave your shelves completely empty. They will keep your customers engaged while their order is on the way. For example, ‘Contact Us’ or ‘Get in touch’. A great free app to build a FAQ page on your Shopify store is HelpCenter. The goal of Do Dropshipping is to put these “gurus” out of business by giving everyone access to the information that they need to start their own dropshipping business today. The types of guarantees you can feasibly offer depend on your products and profit margins, but clearly displaying what you can provide on your product pages is crucial for reducing ambiguity. You should pick one that fits with your store design and one that fits your needs. Sometimes, the smallest or simplest change can have a significant impact on your business. In this section. Navigating this store, adding products to cart or connecting socially is a seamless experience. Live chat is consistently rated as having the highest satisfaction levels across all support channels; customers like that they get answers fast, can multitask, and feel it’s the most efficient use of their time. In the Templates directory, click Add a new template. Optimize your page and you’ll boost your brand, your awareness, and your sales. As well, it goes over how to prevent customers from adding a product to the cart before they have completed the required information. When figuring out what to include on your product pages, remember that there’s an inherent relationship between the product, your customer’s motivations to buy it, and their objections that may delay a purchase. What makes this Shopify store example great? After you've implemented product recommendations, you can track how effective they are directly from the Analytics page in your Shopify admin. a premium product, or a personal product like skin care). How to Write a Refund and Return Policy When Dropshipping? It usually includes information like how many days they have to return a product and how they will receive the refund (store credit, bank account, replacement). You can learn more about HelpCenter in the video below: But if you’re looking for a paid option for your help center with way more features for your customer service, then take a look at the apps below. If you already know about dropshipping, then take a look at these awesome articles that will help you create a much better dropshipping store: And also, if you didn’t create a Shopify account yet (to get your Shopify store online), then you can click here to get a free 14-day trial! Shopify metafields allow merchants to store extra information to customize product detail pages. On top of that, the traditional approach to making bone broth comes with built-in hurdles around sourcing ingredients and time to prepare. Next up is creating a contact page for your Shopify store. Your product pages are the lifeblood of your online store. Anyway, if that’s not you, then let’s create a Privacy Policy and Terms of Service pages on your Shopify store. Connecting the additional products to what a customer is currently looking at can make all the difference, and make your original product even more enticing. The reason why you should include a Privacy Policy and a Terms of Service page is not only to build trust but also to comply with the GDPR. If you want to find more products to sell, then you can consider buying products wholesale from Handshake or dropshipping products from a third-party supplier. 6 Reasons to Use a Dropshipping Agent for Your Online Store, 13 Ecommerce Store Instagram Account Examples | Inspiration, 11 Things to Consider Before Picking a Dropshipping Agent, The 17 Best Winning Dropshipping Product Research Tools, 23 Most Successful Shopify Dropshipping Store Examples | Inspiration, Push Notifications (Subscribe & Unsubscribe). If you want more options for your contact page, then you can either go to the Shopify app store and install one of these apps: Or, if you don’t want to use a Shopify app for this but want to code it yourself, then you can take a look at this article from Shopify here. All registered. It’s easy to simply write these things into your product description, but badges can save precious space for copy and stand out on your page. You can type your policy there or you can press ‘Create from template’ to get the template from Shopify. Where i am stuck is how best to show the right form depending on the product … We'll also send you updates on new educational guides and success stories from the Shopify newsletter. Do you think that person will stay or leave your store? Simply go to Online Store -> Pages -> Add Page . Store owners can learn a thing or two from this approach. Our Shopify experts build product pages on Shopify that will enhance your store at the most affordable cost. What would they want to see and compare? Well, first off, to beat your competition! Type above and press Enter to search. Your features will display on your existing product pages. Select Product pages from the drop-down list. By surfacing the “Add to Cart” button up top and using simple language (because now is not the time to be clever), it’s easy to find your way to checkout. For example, having live chat available fits with ThirdLove’s stated mission to help their customers find a bra that fits. This includes things like the formatting and layout of the content as it appears on the page. Unfortunately, it's an often-neglected part of the sales funnel. They go in-depth on how to share your brand story by showing you a few examples, and explaining what needs to be in it. The difference is they receive their answer through a conversation, either with a chatbot or by talking to you or your support team. How to create a Shopify store without holding any inventory? With our customized Shopify product pages service, our experts will help you make your users experience more memorable. Well, if you’re convinced now, then I got ten awesome pages for you below that you can include today. You’ll start receiving free tips and resources soon. The value of these badges is they quickly help customers check bottom-line concerns off of their list (e.g. You can import your products into your Shopify store using the Oblero app. Only add the pages that you want and think fit well with your Shopify store. Adding and updating products. Here is a collection page example from Death Wish Coffee: If you’re interested in adding collections to your Shopify store, then I suggest reading this article by Shopify or watching their video below: Another great way to increase the trust your new visitors have with you is to have reviews from past customers displayed on your Shopify store. This will work the same way as adding the contact page, but this time you will add a normal page instead of the ‘page.contact’. No more paid dropshipping courses! If you’re interested in doing that, then I suggest taking a look at the article I linked to below: 14 Awesome Shopify Homepage Examples | Inspiration. If so, then I suggest reading the article I linked to below: Dropshipping for Beginners: What Is It & How to Start Today? Vermilyea Pelle didn’t have to compromise its sleek, minimalist design that prefers to take a back seat in order to highlight its handmade bags. Just like an FAQ on your product page, targeted live chat allows potential customers to get their questions answered quickly, making it easier for them to make an informed decision. My name is Richard, and I created Do Dropshipping after I saw so many paid dropshipping courses popping up. Retention Once you have started selling your products, the next step is to retain your customers and take steps to … Just take a look at the image below, so you know what I mean: You can click here to see a demo of the tracking page. Happy to help. In a second tab, you will load up a snippet. Your Shopify theme may already have this functionality built in, but if it’s not, you can check out apps like Back in Stock and Now Back in Stock. Kettle & Fire sells a health product that they know not every potential customer will be familiar with (“Why add bone broth to my diet?”). This creates a natural opportunity to have the copy lead with the hassles of the “old way” versus the comparative ease of using a Kettle & Fire product. Understanding your customers and challenging your own assumptions through voice of customer research is also important in figuring out what’s on your customer’s mind when purchasing. Do Dropshipping is compensated for referring traffic and business to these companies. If your customers were buying this product in person, what would they closely examine? The look of the belt can be conveyed with a high-quality photograph, which leaves room for the copy to address durability and utility. A Shopify page template is a predesigned, custom set of layout options used to change the way one or more pages appears when the page is displayed online. If a product or any of its variants have a subscription applied to it, then its subscription details are shown in the Subscriptions section of the product page. Just so you know, these things are not set in stone. Choose to put it under or below the product description, or wherever it fits you best. Then, from the Shopify product page, you can go to More Actions (in the top right) and select "Edit in Profit Pages". However, you might think it’s obvious, but a lot of Shopify store owners still forget these pages. That will definitely give you some inspiration for your own store! Now, after 2 years of solo writing and growing, Do Dropshipping proudly became a team of 5 awesome people! After using your Shopify login credentials to access your store, go to “Products." Don’t forget to give the menu item a name. if a customer has a gluten allergy and requires a gluten-free product). This will open the page in Profit Pages. Maybe you will upset some customers that are only coming to your store to help the turtles! We hate SPAM and promise to keep your email address safe. Here’s how Wildebeest pairs customer reviews next to their quality guarantee on every product page. If they're poorly presented or unstructured, you could risk frustrating your customers and leaving a lot of money on the table. This option also retains any third-party app functions specific to Shopify product pages. If you’re interested in learning how to write a refund policy, then I suggest reading one of the articles below: You can add a refund policy by going to the legal section of Shopify again. It depends on the Theme, but many of them have already built-in product page layouts and the possibility to modify many elements. Each of these individual ideas is explored in more detail further down, adding rich context, explanation, and images that help inform and provide proof of the claims made. In the world of journalism every reporter is told to put the lead up front. In the third tab, you will load a static page. Most of you know that you can display these reviews on your product page. Start with strong ideas and iterate—you should begin see your product pages converting browsers into buyers better than ever before. I wish you the best with everything that you’re going to do today and the rest of your life! If you’re dropshipping and you want to learn how to create a shipping policy around your long shipping times, then you can click here. Slyde, a store that sells bodysurfing handboards, only features their most relevant product add-ons, and right next to their offer of free shipping and promise of stress-free returns, which is a nice touch. Customizing product page on Shopify. Or you can simply figure it out yourself by going to Online Store -> Themes -> Customize current theme -> Go to your homepage and then look at the left: There you will find all the options to change your homepage. This page will make it easier for your store visitors and customers to contact you in case they have any questions. Next steps. Secondly, it builds trust with your store visitors. Shogun works with your theme by adding a drop zone in the product description area and two custom drop zones above & below the main content area. So, if you think one day it’s better to change it, then you can! If you didn’t create a menu yet or if you’re not sure how to create a menu in Shopify, then you can click here to learn more. While you may have a number of important product details to cover on a single page, you shouldn’t leave potential customers in suspense; it just takes a single click of the back button to lose a sale. You can add a contact page to your Shopify store by going to Online Store -> Pages, and add a new page there. How awesome is that? Product pages exist to tell customers why your product is awesome, explain which needs it fulfills or problem it solves, and list the details a customer needs to see in order to make a buying decision. Great product photos. Almost there: please enter your email below to gain instant access. The goal of Do Dropshipping is to put these “gurus” out of business by giving everyone access to the information that they need to start their own dropshipping business today. Product media It identifies the page to search engines and your customers, indicating what can be found on the page. Your guide to online selling & ecommerce business success. Another thing that you can do here is to add text that will appear above the contact form, but don’t worry; you can also leave this blank. Upselling and cross-selling can be key to increase your average order value, but moderation, and organization, is paramount. I suggest you take a look at the Shopify app called Loox. The goal of a product page is to sell. Make it clear what the product is and why it’s valuable, and quickly. To help you increase sales and revenue, let’s review a few timeless ways to improve your product pages. That’s true, but it’s still great to put some effort into your homepage in case someone goes searching around your store. And the second one is called HelpDocs. For example: But did you know that you can also create a review page with all the reviews from all the products that your store got: Do you know what the great thing is about having a page like this (besides building more trust)? Going the extra mile and creating stand-out product pages will also do wonders for your store’s brand and reputation, separating you from your competition. Your page determines a lot about your page. You don’t need to use the one from Shopify. On the Edit HTML/CSS page, under the Templates heading on the left, locate and click product.liquid to open your product template in the online code editor. And all the small things lead to something big, right? How to Write and Promote a Return Policy Customers Love. Going the extra mile and creating stand-out product pages will also do wonders for your store’s brand and reputation, separating you from your competition. Log in to your account to manage your business. Just take a look at the image below: I got one more tip for you; if you’re wondering how to get reviews when you’re just starting with your Shopify store, then you can click here to learn more. So, what you can do is create a FAQ (Frequently Asked Questions) page on your store. If you want to easily allow customers to add reviews on your product pages, head over to the Shopify App Store and choose from one of the many review apps. If you did a competitive analysis for your business and you found out that most of them don’t have one of these pages, then that’s a great start by doing something better than them. Pour Moi is a Shopify store for lingerie, swimwear, and nightwear of any size. For example, take the contact page from Yeti below. How to add these standard pages to Shopify? Creating a pre-order product page template . While most store owners tend to focus on improving their checkout page or landing page, or tweaking what happens after a visitor adds a product to their cart, customers won’t get that far unless you create solid product pages that convert. The only thing to keep in mind is to try to stay consistent. What Is Dropshipping & How To Start Today? You can name it how you want. To learn more about product recommendation reports, see Product recommendation conversion over time. Profitability comes down to your pricing strategy. Plus, you can even rank your collection pages on Google to get some extra free traffic. What’s your return policy? Plus, you can add a ‘Track Order’ page to your Shopify store. Get started now! You can add these pages on the legal section of Shopify, as I showed you above. As a bonus tip, follow up with customers a few weeks after their purchase and ask them to leave an honest review—email is typically the best channel to do this. For example, features such as “Made in Canada” or “High Quality” would work better as nicely designed badges than simple bullet points in a product description. But for most products, the choice to lead with “at a glance” copy is the right one, because the customer is never left waiting to have their interest piqued. However, many online stores actually end up losing customers by cramming their product pages with excessive additional offers and links to related products. That article also contains some awesome examples of how other ecommerce stores created their FAQ page. It provides the coding and steps to include various additional customization options on your product page. In the first tab, you will load up the product description. Press Esc to cancel. How to add related products to your Shopify product pages 1. If you want to learn more about how video can help your ecommerce business, check out our brief guide to using video to increase conversions. First of all, the creation of a different homepage depends on which Shopify theme you have. Next up is the refund policy. By entering your email, you agree to receive marketing emails from Shopify. You can also look at other ways to capture leads on sold-out product pages, like a customized landing page or offering pre-orders. I got a great option for you below that will help you to not only create a review page, but it will also help you collect reviews that you can display on your product page. This is the agreement where you inform customers about your policies regarding refunds and returns. Creating product pages that sell. Note that you may need permission or an official certificate to use specific seals or badges on your website. Last but not least, remember that while your product photography and videos live on your site, they’re often what’s used to feature and promote your products offsite, too. Keep in mind that you don’t need to have them all. This way, your store will have way more trust than one without any of them! When one of your products is temporarily out of stock, you can avoid potential future sales slipping away by giving shoppers the option to leave their contact information in order to be notified when the product is available again. Let’s look at how you can achieve that. Just look at how KeySmart uses a simple animated GIF, with no audio, to show off their product in ways a still image or a set of images can’t quite match. If you got any more Shopify standard pages or if you have any questions, then let me know by commenting below or contacting me directly by pressing the “Contact Us” button at the top! When your visitors do choose to use live chat, that’s your opportunity to help them address questions that may be stalling their purchase. One thing before we start, if you’re wondering how to create most of these basic pages on Shopify, then you can go to Settings -> Legal. Yes, their store is not built with Shopify, but I think it will still give you some great inspiration. Introduction to collections || Shopify Help Center. Dropshipping Startup Checklist: 10 Things to Do Before Starting, 23 Most Successful Shopify Dropshipping Store Examples, 15 Alternatives to Dropshipping With AliExpress, 6 Things That Dropshipping Gurus Do Not Tell You As Beginner, Top 10 Dropshipping Niches to Avoid as a Beginner, The 25 Best Dropshipping Niche Ideas for Your Store, Short, friendly text such as “We’ll get back to you as soon as we can”, Your store’s address if you have a retail location, Your phone number if you want customers to be able to reach you by phone. Great testimonials focus on real people and provide a story of life before and after your product. Storq, which sells maternity clothing, emphasizes their soft, comfortable materials in their copy and uses video of a model wearing their clothes to show how a customer can expect each piece to fit. Let’s start this article by with the most obvious pages. You can easily create a ‘Track your order’ page with this app, but that’s not all. ‍ ‍ If not, then I hope this article shined some light on everything that’s possible for your Shopify store. Turn more website visitors into customers by getting a crash course in conversion optimization. Reviews, on the other hand, have become essential for establishing trust in almost every product category. Your support queue will thank you for your efforts of reducing customer frustration—the main source of which is receiving a product that doesn’t match their expectations. Shopify Dropshipping Complete Guide 2021: Create Your Store! A product page is where an online shopper makes her decision to purchase a product so placing a product video on a Shopify product page will help you gain more conversions. I am currently using the Customizr hack to achieve this. You don’t have to be a salesperson; just be as helpful and transparent as possible.